Advertising and Sponsorship with Howard Sports
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That's how many folks we see here at Howard Sports on any given week during the fall/winter/spring months! And unlike radio/TV ads, they can see your sign continuously! We would love to share this kind of exposure with your company/organization!
Howard Sports Arena in Saco is the largest indoor sports facility in the state of Maine. We also own and operate the largest air supported structure in the state of Maine, located in Topsham.
Innovative Web Marketing
We are pleased to announce that we have contracted with Saco Design web designers to create a new and exciting web site! The site will be an invaluable resource for Howard Sports' leagues and individual patrons, offering:
- Up-to-the-minute field & facility schedules
- Web promotions, articles and fun for our web-friendly athletes
- View a screenshot (.pdf) of potential ad spots on HowardSports.com
All of our advertisers will have opportunity for web site advertisements, content sponsorship and shared site links. Contact Howard Sports for more info: (207) 282-4005
Advertising Packages for Your Needs
View our Online Presentation (Adobe PDF) which outlines the fantastic benefits of an Advertising Partnership with Howard Sports!
- Introduction
- Howard Sports - A Smart Buy
- Advertising Partnership Opportunities
- Advertising Inventory
- Current Sponsors
Introduction
Advertising and sport have grown over the years to become synonymous with each other. Because of the growing popularity of sport, advertisers have been able to benefit greatly. Howard Sports offers a family-friendly, fun, and affordable environment for the community to enjoy sport.
“ Kick It, Shoot It, Hit It!”
“You Can Do It ALL Indoors at Howard Sports”
Howard Sports in 2005-2006:
- Offered sports activities for ALL ages – Leagues, Tournaments, Clinics, Personalized Training, Birthday Parties and more…
- Over 30,000 participants, spectators and visitors enter the facility yearly.
- Introduced the Maine Sports Academy, as a provider of personalized training to youth athletes in all sports.
- Became the core host of AAU Basketball, one of Maine’s largest youth sport organizations, recognized on a National level.
- Developed a Database of over 5,000 contacts, directly related to sport and other activity.
- Improved upon a web-site, which generates hundreds of thousands of hits on a yearly basis.
The Next Step in Maine Sport
Howard Sports is a 62,500+ square foot indoor sports facility located in Saco, Maine, just off of the Maine Turnpike.
Opened for business in November of 1999, Howard Sports has continued to grow and anchored itself as the premier indoor sporting facility in Southern Maine. During the busy indoor sport season, over 3,000 athletes enter the building on a weekly basis to participate in soccer, lacrosse, baseball, volleyball, basketball, field hockey, football and frisbee.
Howard Sports is Maine’s largest and oldest indoor sporting facility.
No other indoor facility in the state offers both field and court action. Also provided are batting cages, opportunity for non-traditional sports and a full-service concession area.
The main floor offers three sports arenas of varying sizes and surfaces:
Including two turf fields and three full-size basketball courts. The second floor offers a viewing mezzanine, a restaurant/lounge and a day-care/meeting room.
During the school year, an after-school care program includes over one hundred students:
Ranging from kindergarten to sixth grade. In the summer months, the facility plays host to even more children with the All-Day Sports Camps that are offered.
Howard Sports became the central location for all AAU Basketball:
Also including Maine’s premier amateur basketball club, Maine Hoops.
Howard Sports developed and introduced the Maine Sports Academy:
The state’s first provider of training for athletes of all sports- The Maine Sports Academy will work in conjunction with the NFL to bring the Junior Player Development Camp to Southern Maine.
Focusing upon an outstanding reputation and the continuing growth of Howard Sports, there are several benefits to advertisers, which will all help to create an excellent brand-image and accomplish consumer goals.
Howard Sports - A Smart Buy
What would you say if you could:
- Have 10,000 potential customers seeing your Brand image on a regular basis over a 9 month period.
- Expose your product and services to thousands of individuals through electronic mailings and web site access.
- Reward and motivate employees through special facility privileges and program incentives.
- Directly distribute promotional materials into the hands of a highly influenced audience.
- Improve brand image and increase customer base.
- Entertain employees and clients in a healthy and rewarding way.
A partnership with Howard Sports is a smart buy. We can provide your company access to a dedicated and loyal group of customers. We want to help increase the quality of your brand image and create a relationship that benefits you, the Customer.
Advertising Partnership Opportunities
We want to create a custom advertising package in order to:
- Maximize visibility of brand image
- Build brand loyalty among specific demographics
- Provide promotional materials
- Allow access to a facility unlike any other
- Contact visitors and network with fellow advertisers
- Promote your company’s reputation throughout the community
- Create website branding
You can’t turn the page, change the channel or drive past an advertisement in our facility. Our exposure time is 1000% greater than traditional advertising campaigns.
We want to discuss your marketing and sales objectives in order to provide the best possible advertising package.
- We look forward to a long-last relationship that delivers a return on your investment.
- All of our advertising packages will be customized based upon your companies objectives and vision.
- An advertising partnership with Howard Sports will greatly enhance your image among the community and help to develop a positive reputation through association
- Howard Sports has renewed its focus on working closely with partners in order to gain the maximum benefits possible from a specifically designed advertising package.
A partnership with Howard Sports will provide high exposure imaging, hands-on promotional opportunities, increased customer relations and measurable results. Advertising partnership opportunities include:
- Highly visible signage throughout the facility, including on-field/court, banners, dasher boards, beam signage, window and wall art, player t-shirts, and more, that all create brand exposure
- Customized incentives to be used for rewarding employees, “company nights”, special events, client hosting, etc.
- An active website delivers online opportunities including banner advertising, company links and logos
- Unique promotional programs designed to help you distribute your companies message directly into the hands of consumers, as well as providing a platform for new product introduction, consumer surveys, etc.
- Monthly payment plans are available for all advertising investments, easing the burden of a large payment.
Marketing Rights and Priviledges
An advertising partnership with Howard Sports means more than just advertising. Howard Sports matches distinctive promotional, marketing and branding opportunities to help accomplish your companies objectives. Each partnership with Howard Sports is permitted to certain Marketing Rights & Benefits. These include:
- Official Designation: Use your partnership with Howard Sports to distinguish your brand from your competitors by linking an “official” designation tag with your products.
- Co-Branding: Participants and spectators become loyal to advertisers. Use the Howard Sports logo on your products or promotions in order to build brand connection.
- Promotional Tabling: Use the constant flow of traffic to get promotional materials directly into the hands of consumers.
- Community Relation Programs: Howard Sports strives to build solid community relationships. Howard Sports can help your company strengthen its image by combining efforts through activities and events.
- Website Listing/Links: www.howardsports.com averages over 22,000 browsing sessions per month. During 2005 the Howard Sports website experienced more than 100,000 page views per month. Each partner will be listed on website, with links and/or contact information for your company.
Advertising Inventory
Banners
- Most visible and desired signage
- Surrounding all the action
- Advertisers receive maximum exposure, since banner can be seen from most places within the facility
Dasher boards
- Prime location, located directly in the action
- Visible to all participants and spectators
Field/Court Surface
- Premier signage location, including a “Center Field/Court” package!
- Your logo will be featured directly on the playing surface
- Exclusive naming rights for Field/Court
Above Goal Signage
- Highly visible signage location
- Participants and spectators primary focus is toward the goal
- Location provides maximum exposure
Step Signage
- Central advertising location
- Visible upon entrance to facility
Beam Signage
- Large, highly visible signage location
- Located directly at entrance to facility
Wall Wrap Billboard Signage
- Largest signage option available
- Several key location throughout facility
- Very visible with your logo in high quality imaging
League Champion T-shirts
- Be part of the winning experience
- Incredible exposure, in and outside of facility
- Exclusive positioning allows your company logo and brand image to be associated with champions
Window Artwork
- High quality artwork make your company logo stand-out
- Several different locations can be seen from all over the facility
Lobby Tabling
- Most formal means of advertising
- Allows your company to interact directly with the consumers
- Lobby experiences high traffic flow daily, and numbers increase greatly during special events, tournaments, holidays and playoffs
- Allows for introduction of new products or services
- Provides opportunity to develop database of customers or generate marketing information through survey, questionnaire, etc.
Tournament “Presenting Sponsor”
- Designation, company name, logo and motto on all communication
- Association with major organizations, such as AAU Basketball
- Participant and spectator numbers jump exponentially during any tournament play
Birthday Parties
- Parties include food, drink and field/court time
- Average parties of 15, allows your company to distribute products directly to customers in a specific demographic
Howard Sports Website
View a screenshot (.pdf) of potential ad spots on HowardSports.com.
- Recently re-designed website, delivers constantly updated information to participants and visitors daily
- Website averages 10,000 views on a monthly basis
- Your company name and logo will appear on our page, and link your webpage to ours
- Opportunity to put downloadable offers and/or links on our website
- Banner advertisements to help promote company image
Mass Emailing Sponsor
- Howard Sports has developed a database of about 5,000 contacts, which continues to increase daily
- Opportunity to have your company name and logo appear on all mailings that Howard Sports executes
- Brand image will be seen by a focused consumer segment
Other opportunities to advertise in sport are available, but check out the difference, and you decide…
*Source – Portland Pirates Dynamic Partnership Opportunities 2005-2006
| THE TALE OF THE TAPE | PORTLAND PIRATES * | HOWARD SPORTS - SACO - |
| Number of Potential Customers | 5,000 | 10,000 |
| Time Period | 7 months | 9 months |
| Website-Average Views Per Month | 16,000 | 20,000 |
| Database Access | N/A | 5,000 |
| Number of Unique Visitors to Events | 15,000 | 30,000 |
| | ||
| Dasherboards | $50 per sq. ft. | $30 per sq. ft. |
| Banners | $7,500 | $2,000 |
| Surface/Court/Field Signage | $9,000 | $5,000/$3,500 |
| Step Signage | $4,500 | $750 |
| Main Lobby/Beam | $4,500 | $2,500 |
| Wall Wrap Signage | $17,000 | $7,000 |
| League Champion/Team T-Shirts | $11,000 | $3,000 |
| Website Banner | $1,500 | $750 |